Control Tower approach involves tight synchronizations of supply and demand, as well as the orchestration of three flows of commerce – the movemnt of goods, information, and funds – across end-to-end logistics activities, from raw material to the delivery to the end customer
The essence of the control tower concept is to provide supply chain visibility across divisions, countries and modalities. The heart of the control tower is an information hub supported by a set of detailed decision-making rules and a trained team of operators. The big advantage of this central information hub is that it gathers and integrates data from a variety of sources and subsequently distributes it in a consistent format. This integrated overview allows the control tower operator to detect risks or opportunities at an earlier stage.